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for wine to become even more wide spread in China (0 viewing) 
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TOPIC: for wine to become even more wide spread in China
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The cover for Seasons of Vineyard Photo: Courtesy of Alain CastelCastel recently co-authored a book on wines with Chinese writer Lancat Su, entitled #Seasons of Vineyard. Through working on this book, and experience in the industry,cheap ghd, Castel says he feels that although China has a long history that did not hold the same romantic place in culture for wine as there has been in France, for wine tasting to grow and become loved in China is only a matter of time - and the trend is quickly catching on.Some feel wine should only be had alongside a Western dish,burberry outlet, as it might be strange together with a Chinese meal,Isabel Marant Shoes, but others believe quite the opposite is true. Since Chinese food has an array of spices and flavors,ghd, to match a meal with wine would be quite satisfying. French wine will be a particularly good choice when trying to match with Chinese dishes,oakley sunglasses, as it is known too for its diversity in flavors. Last year, Castel participated in a company-organized activity where they set out to match their wines with Chinese gourmet dishes. "I remember there was a Beijing dish named stewed beef en casserole, dipped in a full-bodied broth. The beef was of a glowing red color,monster headphones, with heavy aroma and taste. To match this entrée,oakley sunglasses outlet, I feel a thick dry red wine is the best choice," Castel recalls. "In France, we often drink white wine with seafood and fish, so it is actually quite transferable to match with Chinese dishes. Our white wine is very popular in coastal provinces like Fujian, Guangdong and Zhejiang."That said, French winemakers do not see a need to create any new wines or tastes for the Chinese market. "I know there is the saying 'do as the Romans do.' But for French wine, there is no difference in the product or quality between France and China,air max 90," says Castel. "Our faith in bringing the most authentic French wine to our customers in China is unaltered." In order to better reach the Chinese market, Castel explains how their campaigns vary in China from practices in other countries. The company might organize training sessions on wine tasting,burberry outlet, or promote travel to the vineyards. Castel says they also utilize local social media such as Sina Weibo. Although wine culture has spread in China beyond elites dining in five-star hotels and Western restaurants,chloe bags, where wine used to be almost exclusively available until the 1990's, the understanding of French wine culture still has a lot of room for growth. There are many intricacies in what entitles French wine to carry the best labels. From the type of grapes a vineyard grows, the maximum output of grapes of each hectare,burberry outlet, the methods of pruning and fertilizing, to the type and character of the wine, and minimum alcohol purity of the wine, this all still seems confusing to prospective Chinese wine-lovers. Chinese customers pay a lot of attention to brands, while the French care about the year and region of the wine, as they know that under strict rules,true religion, the quality of wines labeled with the same appellation of the region will be alike, and the difference mainly depends on the year. The labels themselves on wine bottles also appear to confuse Chinese consumers. Due to the appellation of the region rule,cheap beats by dre, the French immediately know about attributes of the wine due to where it was made. For example,burberry outlet, if they see Médoc,truereligionoutletstreams.com, they know the wine is from the famous wine producing area called Bordeaux, so it must be a Claret,nike air max, as Médoc is solely Claret, and the type of grapes that the wine was made of are mainly Cabernet Sauvignon and Merlot. In order to bridge the gap,ghdhairstreamc.co.uk, for wine to become even more wide spread in China,oakleymaindesignde.com, the producers could perhaps change the labels for China to offer more information, while of course keeping the contents inside of the bottle the same. As it stands, the trend is growing,Cheap true religion jeans, and every year more bottles are imported to China than the year before.
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