Around 100 Australian entrepreneurs gathered in Melbourne Wednesday to find out how to seize the golden opportunities emerging from China's booming economy and demand,
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oakley sunglasses, also attended by officials from the Chinese Consulate-General in Melbourne and government of the Victoria State, as well as some leading economic scholars, mainly focused on teaching entrepreneurs on how to do business with China.David Thomas,
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Hogan sito ufficiale, healthcare and financial service, etc, which means they are all potential targets for the Australian business."These waves of new investment provide a once-in-a-generation opportunity for Australian companies," said Thomas, adding " Australia also needs a five-year plan" to meet this opportunity,
chanel sunglasses, especially in agriculture because China pays more attention on food security and "we can easily feed 500 million people outside Australia".For Australian companies who want to market their business in China,
Hogan, local analysts told the audience that 48 percent of foreign investors in China failed in the first two years, triggering wonderment among the entrepreneurs.Senior advisor of the Weber Shandwick company Alistair Nicholas, told the businessmen that China is so big the tastes and needs are diversified in different regions.He said failure to localize and customize products to suit the market and failure to seek local advice are among the top reasons why the foreign companies of such high percentage failed in China, suggesting Australian companies must learn the lesson, clarify their products and do the right thing.Nicholas also mentioned the Rio Tinto group's bribery case in China in 2010, stressing Australian companies must stay clean, understand the bottom line and decide what can be done and what can not.Culture difference were listed by the entrepreneurs as a major obstacle standing in the way of economic exchange.Director of Asia desk in Australia's NAB bank,
louis vuitton bags, Mandy Jiang, indicated that both Chinese and Australians have misunderstandings towards each other. Some examples raised by her caused a burst of laughter in the audience.Asked by Xinhua what the biggest challenge is for Australian companies to do business in China, Nicholas and some analysts said culture and language difference is so huge that there are always enterprises making stupid decisions in China."So it's very important to hire the right people who can help you in the market like China and market the products in a culturally sensitive way,
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Air Max," a local business consultant echoed with Nicholas.More than 100 Chinese businessmen who are interested in the Australian market also took part in the forum. A panel of local experts shared with them an overview on Australia's business and investment environment and identify the potential industries suitable for them.As one of the major forum activities on business relations between China and Australia, the Australia-China Business Week offers insights into the ambiguous, complex and volatile environment of China market and provides actual experiences of Australian enterprises currently engaging with China to help entrepreneurs refine their business strategies.
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